The story behind Magnefiek - from beginning to now -

Magnefiek was founded by an energetic rebel who not only wants to shake up companies, but above all wants to give people a good feeling in the form of an excellent customer experience. Meet Sylvia...

Sylvia was born and raised in Maastricht. A city where the French flair is palpable. Enjoyment with a capital letter, that characterizes the city. Where people celebrate life with traditions and social gatherings. A good conversation, making something better or more beautiful, decisiveness, energy, cheerfulness, kindness ... that is the common thread and characterizes Sylvia, also in her work.

How it started I started in the financial sector about 20 years ago. It is not so much the content but what you can do with it for customers that drives me from the very start. I specialized from Marketing to Change Management to Customer Experience. And thus built up knowledge and baggage to get 'inside' moving and help in thinking and acting from the customer's perspective.


In 2011, I started working on change management for the transformation to an Agile organization. After two years, 55 teams were working in an Agile way where customer validation is no longer exceptional but the standard.

From passion to profession In 2017 and the following three years, I became responsible for the Customer Experience within APG. I developed a CX strategy, had customer experience measured, and attracted customers in all kinds of ways, literally in a Customer Lab but also figuratively in a catchy story, a leadership program and a CX training course.


Based on customer feedback and CX techniques, teams managed to increase the Customer Effort Score from 55 to 81 in just three years. Major steps towards a customer excellence organization.


A personal milestone is achieving my international qualification as a Certified Customer Experience Professional (CCXP) in 2020. I would like to give something back, also outside the pension sector.  By making customer excellence accessible to companies in the South Limburg region that want to do business with more meaning.


Customer Excellence

Why? Because impersonal service, lack of attention, not listening and incomprehensible processes through which customers are sometimes rushed, itch and gnaw. Because you don't want to be 12 in a dozen, but rather that 13th that gives customers a good feeling and recommends your service to others.


Are you ready? Contact me. You can hire me as a CX strategist, a professional speaker, moderator or sparring partner in your CX role. Or expressing what makes your company unique in a story that touches people's hearts and minds. 

WHY MAGNIFICENT

Everyday Special

We do not strive for everyday but for special achievements. We are only satisfied when you are and we give you a particularly good feeling.

A solution for every CX challenge

No two companies are the same. We look for what makes your company distinctive. I am extremely creative in puzzling and understanding things, bringing together ideas and designing unique solutions. We use data, technology and design to turn your service into an exceptional customer experience.

Inspiration

Unbridled Energy

I am energetic and feel like a fish in water presenting for small or large groups. With a catchy story and a dose of humor, I know how to strike the right chord with my audience. Attached is an aftermovie in which I grace an event of Direct Customer Contact together with Frans Reichardt (the Customer Whisperer).

Keynote Direct Customer Contact 2019

Get the job done

One of the reasons why I choose to do more with my entrepreneurship is because I want to help companies from plan to results. Did you know that only 30% of change plans succeed? And only 50% of the culture change plans? I have often proven that this can be done differently, and in a nice and sustainable way. Most heard compliment: "she gets the job done".

International Program

Certified Customer Experience Professional (CXPA)

Customer Excellence is a profession based on science. Not a marketing story but a proven business model that strong brands use. To separate the wheat from the chaff, an international certification has been developed by the CXPA for professionals. An aptitude in knowledge and practical experience. I am very proud of my CXPA certification in 2020.

Why we do things the way we do them

Sylvia is the driving force and owner of Magnefiek. She knows how to find a solution for every CX challenge. Or call in the right professional if necessary. Professionals with whom she has often been working for years. Started as colleagues, now a group of friends of entrepreneurs. Each of whom wants to make the world a little more beautiful from their own profession. And know how to bring out the best in each other. That is our success factor! Together we feel connected in the values below.
Daring

We see opportunities where others stop. And challenge the status quo to get there...

Decisive

For us, decisive means taking responsibility and creating something that matters.

Non-ego

We believe in people who bring out the best in each other. Together you will go beyond.

Others - about us

“Sylvia is a customer experience professional through and through. The way she has presented CX as a profession over the past year is more than impressive. CX strategy, alignment with the agile improvement engine, and now with more than 40 colleagues in a Cx training program”
Nienke Bloem
“Energetic, driven, committed and smart. That's Sylvia. If you are looking for someone who achieves results, with an eye for the growth of people in your organization and with a healthy dose of humor, then I can highly recommend Sylvia. I loved working with her!.”
Lidewij van den Hoogen, Eleven
“You are able to get a group moving. People who have never had contact with customers are enthusiastic. Nice ideas, lively.. Great! .. People speak highly of your role as chairman. It has brought us closer together”
Sjraar Quanjels, Vincio Wonen
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My mission in live is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style

- Maya Angelou -

We are ready to help you grow into a customer excellence company.

Discover how you too can be special every day. And you can build a strong, distinctive relationship with your customers in your own unique way.

Start today!