Understanding your challenge
A thorough exploration is essential for any challenge. During the exploration, we will map out together what challenge you have in customer excellence. Sometimes this is obvious (lack of knowledge/time/resources) but very often there is more going on at different levels and the situation is more complicated than it seems at first glance. We use this information to determine together what the challenge is, why change is necessary and what it should bring you.
Your route
With the insights from your exploration you know what change can bring you. Now it's time to make choices in your destiny. What is the dot on the horizon? Within what period? What kind of company do you want to be and what will your customers notice (different from what they notice now)? With the answers to these questions you determine your destination and the steps required to achieve it.
CX Route
By completing a good exploration and determining your destination, you have laid the foundation for determining your CX route. A route with which you focus your organization on the customer and with which you realize your brand identity and customer promises in every customer contact and channel. Just a little different, warm and familiar. I call this delivering 100% customer happiness :-)
On the way to 100% Customer Happiness
Focusing your organization on the customer is a journey. Sometimes over familiar territory, but often also a journey that takes unexpected turns. Then it is nice to have a CX destination and route (strategy) that serves as a travel guide. To the destination you have in mind for your company.
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