When is the CX scan relevant to you? If...
1.
... You want more customer focus
The first question you should ask yourself is do you want more customer focus? Maybe a silly question. But introducing more customer focus means working from a different mindset where you focus on your customer's needs and experiences when changing, improving or renewing your product or service. This means that you invest in understanding and understanding what your customer thinks. , wishes and experiences in the interaction with your company. And responds to this based on your individuality, what you want to be for your customers. This also means that you focus on your target group; Which target group best suits what you stand for? And for whom and how do you want to make a difference?
2.
... You want to put more effort into your brand
Customer Excellence means excelling on multiple levels. Basically, your product or service must do what it promises. Interacting with your company and using your product and service is easy and recognizable. This means that customers know what to expect from you; your style is recognizable in all communication channels. Whether they have a personal conversation with you, go through your digital service processes or follow you on your social media channels. Doing business with you feels good, it's nice to buy from you or go through your service. In a way that stands out and stays with the customer. Not the everyday but the special experiences are remembered and shared. This also means that CX requires time and expertise to implement. It is not something that belongs to you or your sales team, but to everyone in your organization. If you are a one-person person, it pays to think about what you want and can do yourself and what you might want to outsource. It is good to think about this in advance. Nothing is more disastrous than raising expectations and failing to fulfill them. Because that's what happens when the purchase is different from everything that comes after it. It produces negative reviews and customers who drop out.
3.
... You have the budget to make it work
Excelling in customer focus requires an investment. You need financial resources to introduce customer excellence into your company. Consider developing a good strategy, resources and manpower to innovate in your services and communication channels based on customer feedback, a feedback program with which you can better understand your customers (and their needs / goals), perhaps organize your company differently and also improve the seeking publicity. This does not have to be done all at once, but it must be possible to develop and expand it step by step. CX is an investment that pays for itself threefold in the long term. Not only for the 'big' boys such as bol.com or CoolBlue, but certainly also for start-ups and self-employed people. Even as a one-person company, you can build and strengthen the relationship with your target group based on your own unique approach.
4.
... We match each other
I work from three core values: daring, decisive and non-ego. This means that I encourage, challenge and support you to do business from your customer's perspective, adjust your products and services based on customer feedback and I am only satisfied when you are. We do this together and it requires commitment and people from you to make your CX challenge a success. My clients are ambitious entrepreneurs, start-ups and innovative companies - large and small - who want the best for the region and the residents and tourists who stay here. I work hard and enjoy working for these customers.
NB I reserve the right to cancel a PR scan if the above four points are not met.
